ELIE SAAB is one of the world’s leading names in Haute Couture fashion and a red carpet favorite.
Now the brand is evolving into a lifestyle brand, creating timeless signature furniture collections and interior design projects that embody ELIE SAAB DNA and touch every aspect of “living”.
The first collection from ELIE SAAB MAISON is entirely manufactured in Italy, produced and distributed by Corporate Brand Maison, Private Equity Swiss Company specialized in brand extension projects in the furnishing and hospitality sector dedicated to prestigious international fashion and automotive brands, under the guidance of Massimiliano Ferrari.
The identity of the collection can be summed up as “Spectacular Elegance”, harmoniously linking together its distinctiveness, its shapes’ contemporary spirit, its tradition and attention to detail. The dominant colors in the collection are those of the Brand’s Haute Couture creations: delicate creams, pastel shades of grey contrasted with the shiny finish of metals, bronzes, marbles and noble stones.
Divided into Day and Night collections, they can be defined as “total look”, touching every corner of your home: from the living to the dining room, from the bedroom to the lighting of the spaces and accessories. Coherent and inextricably linked to the Brand’s DNA, implying historical moments close to the sources of inspiration dear to the designer, from the scents of the Middle East to the Art Deco touch from his home in Paris, and his flair for the 1960s and 70s, an extraordinary track for design and architecture, enriched through years of timeless and eternal icons.
“Broadening the scope of our product offering has been our strategy for the past few years. We are working towards an architectural and lifestyle expression that translates my style of living through the development of Real Estate projects and the creation of Furniture and Home collection to complement this vision. The first collection reflects the heritage of ELIE SAAB’s signature. It has a distinctive style combining contemporary and timeless. We will be developing down the line exclusive and limited edition pieces to cater to art connoisseurs and collectors.” – Elie Saab
“In this time of uncertainty, it is with great enthusiasm that we begin this new journey alongside ELIE SAAB, intensified by the strong desire to continue dreaming and making people dream, it will take us to the heart of the Milan Fashion District where the first ELIE SAAB MAISON collection will be revealed. A collection that perfectly blends together all essential elements of the project: the uniqueness of the ELIE SAAB Brand signature, the research in design, and the artisan excellence of Made in Italy. ELIE SAAB MAISON is an extremely innovative interior design project, immediately thought of in “360 degrees”: the unique furniture pieces are only the starting point of something much bigger, something that goes from hospitality to hotels and residences. An example is the Grand Blue Tower Interiors by ELIE SAAB in Emaar Beachfront, Dubai: here, apartments and common areas are in fact furnished with the objects of the collection.” – Massimiliano Ferrari, CEO of Corporate Brand Maison
For more, visit http://www.eliesaabmaison.com/