Good morning passengers, this is your captain speaking. Welcome aboard this CL1991 flight from Paris to Loubiville.
To unveil his Fall-Winter 2021 collections, Christian Louboutin imagined a one-of-a-kind digital presentation inspired by his infinite love of travel, whether physical or imaginary. Following state-of-the-art immersive experiences on Drest and Zepeto’s platforms, the House explores 3D technology this season. A fully interactive airplane was conceived to enjoy an exclusive moment discovering Christian Louboutin’s collections via a dreamy air journey.
Rendez-vous at the iconic TWA Terminal in JFK Airport in New York, a boldly futuristic space designed by famous architect Eero Saarinen, perfectly embodying the glamorous Golden Age of air travel. The Loubicrew, a cast of dynamic figures, cross the space scanned from head to toe by the passengers waiting to board. A stop is still required at the security check. Red alert! The Xray scanner is on overload! The pilot’s giant Loubi Airways Kypipouch hides the new Caracaba bag and ChristianLouboutin’s new fragrance, the Loubishark & Louis Spikes sneakers trigger the alarm and the security officer is enamored by the Blaster bag.
Bags cleared? Let’s board the Loubiplane, a space entirely redesigned with the House’s iconic details, from the red flooring to the seats customised with a bespoke print and seatbelts featuring the Loubi Airways logo. Imagined as a complete immersion into Christian Louboutin’s universe, the airplane journey is a succession of nine interactive animations featuring the key themes of the collection.
But safety first, the aircrew reinvents the traditional security video in an entertaining and stylish way. The tone is set! For more instructions, look at the card in front of your seat for in-flight styling tips highlighting this season’s lug sole range including sandals, boots and loafers, blending Christian Louboutin’s elegance with a contemporary vibe.
Need to flex your legs? Have a walk and discover the two customised airflight trolleys presenting the house’s latest fragrances and lipstick collections and a selection of cozy shoes and accessories that can be worn indoors and outdoors. The designer chose materials such as faux shearling for pool slides and iridescent velvet to maximize the comfort while keeping it luxurious and stylish.
Before going back to your seat, take a moment to check out the luggage in the lounge area which showcases ChristianLouboutin’s newest creations featuring an exclusive, playful and fun Oh Xtian! print made from a collage of many inspirations such as fashion magazines, retro posters, advertisements, vintage floral photographs and movie scenes.
In case you’d like to add sparkle to your journey, have a look in the overhead compartments: an X-ray animation showcases this season’s new crystal-incrusted heels, introduced on retro styles in bright colors and a typical French Vichy pattern.
The airplane encounters fashion turbulence? Relax and enjoy some entertainment with the Loubi Inflight Magazine introducing Christian Louboutin’s rock & swing inspired group featuring signature hardware and spike details, applied on loafers, slippers and boots. More food for thought? The Loubi Times newspaper is at your disposal. And don’t forget to read some of the latest gossip of the House in OMG Magazine!
One last drink before landing? Head to the bar area at the back of the plane where a fortune telling tarot station will introduce you to an exclusive print decorating iconic shoes while also serving as the inspiration for this season’s Caracaba bag.
To all passengers, we just landed at Loubiville Airport. On behalf of Loubi Airways and the entire crew, we wish you all a pleasant stay.
FOR INTRODUCTION TO THE DIGITAL EXPERIENCE VISIT: https://loubiairways.christianlouboutin.com
Director & Photographer: Victor Bastidas