Museum of Ice Cream

Postcard: Museum of Ice Cream

I scream, you scream, everyone’s screaming for Museum of Ice Cream!

  • Is a company that develops and operates interactive retail experiences, or “selfie museums”, in major American cities.
  • The company was founded by Maryellis Bunn and Manish Vora.
  • Bunn has stated she regrets using the term “museum” and describes it as an “interactive multi-sensory exhibit”.
  • The founder and CEO of MOIC, Maryellis Bunn, wants to ensure that the experience is more than Instagram eye candy.
  • Bunn was named among Forbes’ “30 Under 30” in 2018 and an All-Star in 2019.
  • Its first location, a pop-up, opened in the Meatpacking District in NYC in 2016.
  • The success of the first pop-up resulted in openings of exhibits also in other US cities: Los Angeles, San Francisco and Miami.
  • Currently you can visit the “Museum of Ice Cream” in SoHo, Manhattan in NYC, which is a permanent installation and location.
  • It was announced that the first overseas location in Singapore is opening in August 2021.
  • In NYC you can travel through 13 magical installations, including the Oh Yeah Room (dessert feast suspended by floating balloons), Celestial Subway (a re-imagination of the NY subway experience), Rainbow Tunnel (tribute to the city’s history of gay pride), Manhattan’s largest indoor slide and of course, the world’s largest and only Sprinkle Pool.
  • You are served with sweet treats along your visit.
  • Museum of Ice Cream creates multi-sensorial installations that connect people and spread joy. To them, ice cream is more than a sweet treat. It’s a universal symbol of happiness, a vehicle for imaginative wonder and a powerful force to bring people together.

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Photo: Museum of Ice Cream
Photo: Museum of Ice Cream
Photo: Museum of Ice Cream
Photo: Christina Horsten/picture alliance via Getty Images

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